Description
Curriculum
Instructor
This course is an introduction to Conversion Rate Optimization (CRO), designed to help you improve the percentage of website visitors who take a desired action on your site. Whether your goal is to increase sales, downloads, signups, or any other valuable interaction, CRO can help you achieve it.
The course will cover the following key topics:
- Understanding CRO: You’ll learn what CRO is, how it works, and how it can benefit your business.
- CRO Tools: The course will introduce you to a variety of CRO tools like Google Analytics, Hotjar, and Optimizely that can help you track user behavior and identify areas for improvement.
- CRO Case Studies: We’ll look at real-world examples of how CRO has been used to improve website performance.
- Usability: You’ll learn about the importance of usability in CRO and how to create a website that is easy for users to navigate and complete tasks.
- PET Design: The course will introduce you to the concept of PET design, which focuses on Persuasion, Emotion, and Trust factors that can influence user behavior.
- Continuous Testing and Iteration: You’ll learn why continuous testing is essential for successful CRO and how to use A/B testing and other methods to improve your website.
Key Objectives
By the end of this course, you will be able to:
- Define Conversion Rate Optimization (CRO) and explain its benefits.
- Identify some of the most popular CRO tools and how they can be used.
- Analyze a website and identify potential areas for improvement.
- Apply the principles of usability and PET design to create a more user-friendly website.
- Explain the importance of continuous testing and iteration in CRO.
- Access valuable resources to further your knowledge of CRO.
Other Courses
Course Overview This self-paced course is designed for senior management at Branch Microfinance. It focuses on leveraging social media marketing strategies across multiple African markets, including Kenya, Nigeria, and Tanzania....
-
7 Lessons
$599.00$459.00
Course Overview This self-paced course is designed for senior management at Branch Microfinance, focusing on leveraging data analytics to ensure data driven decisions for user acquisition, retention and subsequently increased...
-
4 Lessons
$599.00$459.00
This course, Search Engine Optimization (SEO), is designed to provide an in-depth understanding of how (SEO) and App Store Optimization (ASO) can boost visibility, downloads, and credibility for Branch Microfinance....
-
8 Lessons
$599.00$459.00