Description
Curriculum
Instructor
Course Overview
This self-paced course is designed for senior management at Branch Microfinance. It focuses on leveraging social media marketing strategies across multiple African markets, including Kenya, Nigeria, and Tanzania.
Learning Objectives
By the end of this course, participants will be able to:
- Develop a strategic approach to social media marketing for microfinance services
- Create and implement a multi-platform social media strategy
- Measure and analyze social media performance metrics
- Make data-driven decisions for social media optimization
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